Producing locally with Haddy’s large format additive manufacturing microfactory

Haddy, a U.S.-based pioneer in sustainable furniture manufacturing is rethinking how furniture is made. Haddy, founded by John “Jay” Rogers (CEO and former CEO of Local Motors,) and Kyle Rowe was born from the idea that furniture manufacturing should be localized and sustainable, contributing to more resilient and self-reliant urban economies.

To lay their foundation for their digital manufacturing approach, Haddy partnered with CEAD back in 2022. By adopting CEAD’s large format additive manufacturing (LFAM) systems as their core technology, they were able to realize their ambition of producing high-quality furniture locally, on demand, and with minimal waste, all while fostering STEAM jobs within the community.

Thanks to CEAD’s modular and scalable technology, Haddy was able to adapt to market demand and has since expanded to eight Flexbots on linear tracks. “I can say with confidence that there is no system and no team in the world that can support printing furniture at commercial scale, as much as the CEAD team” said Rogers.

Their AI-powered microfactory is now successfully delivering tailored production series for clients, streamlining design-to-build cycles and accelerating project delivery. Located in St. Petersburg, Florida, the microfactory proves that high-output production facilities can be deployed in urban areas, drastically cutting back on overseas shipping, shortening value chains, cutting carbon emissions and offering greater control over product quality and output.

3D printed counter for Paradeco Coffee Roasters

Full design freedom with robotic hybrid manufacturing

To match their creative ambitions, Haddy adopted CEAD’s robot-based Flexbot system, an integrated hybrid manufacturing platform combining large-format additive and subtractive capabilities for automated production.

With the Flexbot’s extended reach, Haddy gained the freedom to:

• Print out-of-plane geometries
• Seamlessly switch between printing, milling, and
• Access all sides of a design with a robot on a rail for full volumetric control

This approach enabled Haddy to offer unparalleled design flexibility, exactly what their commercial and residential customers demand.

Scaling print volume and production capacity

Haddy’s ambition wasn’t just to print better furniture; it was to transform how complex, large-scale objects are made. From striking architectural elements and industrial molds to custom boats, screens, and immersive environments, Haddy delivers beautiful, functional solutions across industries like entertainment, energy, hospitality, fitness and more. Their solution: a scalable network of microfactories.

In 2025, Haddy launched its first fully operational microfactory in St. Petersburg, Florida. This 32,000 sq ft facility is outfitted with a fleet of CEAD Flexbots. Each operating in repeatable, modular cells that can work independently or collaboratively.

All photos and videos are provided by and are property of Haddy.

At first glance, the layout might resemble an assembly line. But in reality, it’s something much more advanced: a dynamic, reconfigurable production floor where robots can co-produce on shared beds or operate solo across a high mix of product types.

Each Flexbot cell is tuned for both:

• High-mix, low-volume production (custom, bespoke pieces).
• Low-mix, high-volume production (repeatable core designs).

Thanks to this setup, Haddy never has to choose between customization and scalability.

The Lineau Collection

The Hybrid Manufacturing advantage

At the heart of Haddy’s production is the concept of large-format hybrid manufacturing: additive and subtractive technologies working in harmony. CEAD’s Flexbot platform allows Haddy to:

• Produce large-scale design without switching machines.
• Maintain tight tolerances through integrated milling.
• Incorporate advanced sensing for quality and repeatability.

This makes it possible to iterate designs rapidly and bring ideas to life faster than traditional manufacturing methods allow.

Coexiste Pet homes

Sustainable, localized production

Haddy’s microfactory model aligns perfectly with sustainable and circular production principles. Located near the end-user, each facility reduces transportation emissions and allows for just-in-time manufacturing with minimal waste. The materials used are often recycled (and always recyclable) supporting a truly circular approach.

Custom furniture set for Siemens’ Formnext booth

In partnership with Siemens, Sofia Hagen, and Carbon, Haddy created this custom furniture set for the Siemens Formnext booth. Featuring tables, seats, and planters, the collection showcases Siemens’ brand identity while highlighting Haddy’s innovative technology and our incredible partners.

Future-Proof, flexible, and scalable

What started with one printer has evolved into a scalable factory model powered by CEAD’s robotic technology. With plans to expand microfactories across the U.S., Haddy is proving that high-quality, localized manufacturing can be both agile and industrial in scale.

Thanks to the flexibility and scalability of the CEAD Flexbot platform, Haddy is not just building furniture, they’re building the future of manufacturing.

Luma standing sculptures

This sculpture refers to the cut glass technique, which dates back several centuries to Roman times. Since its invention, cut glass has been admired for its beauty, brilliance and elegance, and has historically been used in objects for special occasions and formal events.

Learn more about microfactories

Want to learn more about CEAD’s Flexbot technology and how it enables microfactory manufacturing? Read more about microfactories or contact us directly to explore what’s possible.